In my photoshoot I experimented with lighting to change the atmosphere of the photos and to give different emotions to the viewer like sadness, sympathy and bitterness.
By trying different positioning of the rose within the frame I thought about the use of the rule of thirds and I looked forward to where I will place the title and any other information that would be needed on a poster.
Photoshoot:
These are my favourites because they have the best positioning within the frame to become a poster:
I chose this one:
Because the focus on the petals is good, there is a balanced amount of leaf stem and flower, and also there is a good amount of space around the rose for the information of the film.
First edit:
First of all I cropped it so that the rose is more on the righthand side of the frame so that there isn't empty space on the side of the poster. I then decreased the exposure and increased the contrast and the saturation of the photo, I did this to make the reds and greens much bolder to grab the viewers attention. Although I like the bold colours I think I will decrease the contrast as i have lost the depth in the photo and the velvetiness of the flower which could represent the different textures and layers to the relationship. I also tinted the photo bluey-purple to give it a colder feeling to reflect the melancholy emotions in my film.
For the title of my film I used the font 'Handwriting - Dakota', I think this is an appropriate font as it is a convention of the romance and relationship film genres because it looks like a love letter or a 'dear john' letter which are traditionally represented as handwritten.
Other edits:
I tried a combination of different things to give different effects to the viewer. To find out what people thought of my combinations I showed them to a focus group. Summed up, this is what they said:
- Not to keen on the background in contrast to the flower, it isn't appealing to the eye and so you don't really want to keep looking at it to find out what the films about.
- The sepia colours are good here as it gives it an aged, worn out, look which could reflect the relationship. But it doesn't really scream 'break up movie'.
- The contrast between the background and the flower is nice.
- The greyness of this one remind you of dead things and corpses, because of how dead things lose colour. It could be interpreted as the lack of colour represents the death of the relationship.
- The contrast is a little too strong, the white is too clean. This doesn't represent the film well as because its about a break up and they tend to be messy, so the poster doesn't really seem to be about a break up.
- Similarly to 1 the background and the overall photo just looks grey.
- Although the orangey sepia is good, it looks too bright for a poster for a film about a break up.
- Quite nice, the blueish white background is cool as it gives the image a cold look.
- Just too grey like 1 and 6.
- Too bright on the flower, not so appealing to the viewer.
- The black and white is cool, this is interesting because black isn't always a nice colour so it could be uncomfortable like breaking up from a relationship. Also, because black is used for funerals and for death, it represents a death of a relationship.
- (the original, although my focus group were not aware of this) Again, like 1, 6 and 9, its too grey and boring, there is nothing interesting to look at.
Further suggestions and improvements:
- You could try layering another image on top, but lowering the opacity like a ghost effect.
- You could put one of the characters faces on the poster as well.
- Explore layering different colours of top for there colour connotations.
The two favourites voted by my focus group were 3 and 4. I am going to use 3 as it is much more attention grabbing than 4, and this is the most important thing a poster must do to promote the film.
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