Short film’s industry’s audience is quite specific compared to a feature films audience. The main groups of people who will view my short film are people already involved in the film industry, such as film enthusiasts, film critics, directors and producers. Short films are often used as a means to show ideas for feature films or for producers or directors to show their talent and to have the short film noticed and their skills recognised. For these reasons people with film industry experience are an ideal target audience as they are most likely to visit short film networks hoping to find raw talent or inspiration.Whilst is it may seem that targeting film enthusiast would be best, I would like my film to not have such an enclosed target audience and be able to reach other audience so they can watch my film for enjoyment and maybe also take something away from it. The easiest audience to affect and give something good which they can take into their everyday life is children below the age of 17. There are many fcators and scenarios which can be used to relate to them, the one which I have chosen is bullying. It is for this reason that this is my chosen target audience. Additionally since my characters are within this age range it would make sense for the target audience to be similar making it more relatable.As most short film are viewed online on websites such as futureshorts.com or youtube or at festivals and not with feature mainstream films in cinemas, it means that I am creating something that will fit into these websites and festivals as well as for viewing by a wider audience.I made a questionnaire to find out what the public think of short films and what contact they have with them and to find any other conventions associated to short film drama genre. This will help me make my film more accessible to more people whilst still hitting my target audience. http://www.surveymonkey.com/s/Q8HMVD7
Feedback
There are a few ways to measure the success of my film on its target audience, before I decide on my final cut I could get feedback on my first edit so I can improve to the audience requirements. After I've made my final cut I could then upload the video to YouTube and check for updates through the form of feedback comments from the public, also sending the link in an email to my friends and family for their opinions. Alternatively I could set up a film showing in our own time to invite students from all over the school. They could watch the film and I could give them a questionnaire to fill out with honest opinions afterwards. With recorded results the feedback would be easy to evaluate.
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